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Archive for July, 2010

Auxiliary Donates NOELLE to Rowley Family Birthing Center Team

July 19, 2010

(Middletown, NY) - Orange Regional Medical Center's Rowley Family Birthing Center welcomes the newest member of its team,
NOELLE (model S550), a Maternal & Neonatal Simulator. This full-size, full-body female simulator is used by interdisciplinary teams within the Rowley Family Birthing Center and throughout the hospital to educate staff and provide hands on training in a variety of obstetric situations.

NOELLE, donated by the Orange Regional Medical Center Auxiliary, performs a variety of life-like scenarios including labor and delivery. Staff can also enhance their skills in areas such as fetal heart monitoring, IV insertion and intubation. NOELLE provides many other real-time educational opportunities involving labor, delivery and post-partum medical issues as well as the ability to perform drills under emergency circumstances. Many labor and delivery emergencies are less frequent in nature and the ability to practice emergency response techniques with NOELLE improves communication and identifies roles and responsibilities between team members.

Tina Bast, RN, is a member of Orange Regional's Obstetrics Council, which is responsible for establishing and managing medical drills utilizing NOELLE. "The benefits of utilizing a true-to-life simulator are abundant for our patients and clinical staff. Educational opportunities derived from NOELLE can aid a new nurse just beginning her obstetrical practice to a seasoned nurse who is practicing the most up-to-date, life-saving techniques needed to protect our moms and newborns."

"Our nurses are extremely excited to have the ability to perform training exercises in-house; refining skills and becoming the most exceptional and competent nurses in the region," said Administrator of Maternal/Child Health, Karidis Tubo.

For information about Orange Regional's Rowley Family Birthing Center, call the Orange Regional Health Connection at 1-888-321-ORMC (6762) or visit www.ormc.org.


Orange Regional's Marketing Department Earns National Recognition

July 12, 2010 

(Middletown, NY) - Orange Regional Medical Center's Marketing & Public Relations Department received seven prestigious national marketing awards from the Annual Healthcare Advertising Awards competition and the Aster Awards for excellence in medical marketing.
The Department won three meritorious awards from Healthcare Advertising Awards in the categories of: Patient Handbook for Orange Regional's Weight Loss Surgery Patient Education Handbook, the Web Site category for Orange Regional's newly redesigned Web Site located at www.ormc.org and the Television Commercial category for Orange Regional's Bone & Joint Center/Orthopedics Services. The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report, a leading publication covering all aspects of healthcare marketing, advertising and strategic business development. A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

The Department also received a Gold Aster Award in the category of: Advertising Specialty for Orange Regional's stylish logo'd tee shirt. Two Silver Awards were presented in the categories of Outdoor Transit Billboard Advertising for Orange Regional's Robotic Surgery and in the Physician Directory category for Orange Regional's 2009 Medical Staff Directory. A Bronze Award was earned in the category of Patient Handbook for Orange Regional's Weight Loss Surgery Patient Education Handbook. Aster Awards assembled a judging panel that consisted of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants and marketing professionals.
To learn more about Orange Regional Medical Center and its services please visit www.ormc.org.


Girl Scouts Donate Gift

July 7, 2010

(Middletown, NY) - Recently, nine young women from the Woodbury Junior Girl Scout Council Troop #326 presented a $500 check to Orange Regional Medical Center Foundation President Christine Maraia. The troop held a dance and all monetary donations collected were donated to Orange Regional's Capital Campaign, Building for Excellence.

The gift will be used to benefit the Neonatal Intensive Care Unit (NICU) at the Rowley Family Birthing Center in the new hospital. Troop Leaders Christine Leonard and Leslie Stella noted how important it was to the girls that they help other children.

"The community response to our Capital Campaign to help build the new Hospital has been tremendous with nearly $20 million raised," said Christine Maraia. "It is truly inspiring to have young people get involved to help their community."

For more information on Orange Regional's Capital Campaign, contact Campaign Director, Kathi Webber at 294-2135 or visit http://www.ormc.org/charitable-giving/default.aspx


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707 East Main Street
Middletown, NY 10940
845-333-1000

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75 Crystal Run Road
Middletown, NY 10940
845-695-5800

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