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Greater Hudson Valley Health System Announces Vice President of Marketing and Strategic Planning

December 19, 2016

The Greater Hudson Valley Health System (GHVHS), comprised of Catskill Regional Medical Center and Orange Regional Medical Center, is pleased to announce the appointment of David L. Smith, FACHE to the newly created position of Vice President of Marketing and Strategic Planning.

Reporting to Chief Executive Officer, Scott Batulis, Mr. Smith will serve as a member of the executive leadership team and will provide strategic vision and marketing leadership to all entities within GHVHS. He will lead the development and updating of the System’s Strategic Plan, annual Implementation Plan and community health plans as well as outreach, marketing and public relations strategies, business development, product/service line growth and development, and government/regulatory affairs. He will also work closely with the GHVHS Medical Group leadership to enhance growth strategies.

Mr. Smith has over 35 years of healthcare experience in hospitals and healthcare systems. Prior to joining GHVHS, Mr. Smith was Senior Vice President, Chief Strategy and Network Development Officer at Stamford Health in Stamford, CT. At Stamford Health he led the development of the System’s Strategic Plan, annual Strategic Action Plan, Facility Master Plan, Medical Staff Development Plan, and implementation of a multi-site ambulatory network, joint ventures, heart, cancer and orthopedic affiliations, new replacement hospital campus, medical office building, and employed medical group.

Mr. Smith previously served as Senior Vice President, System Development and Executive Vice President, Suburban Health Enterprises at Suburban Hospital Health Care System in Bethesda, Maryland, Senior Vice President Planning and Marketing at Franklin Square Hospital Center, Baltimore Maryland, and Director of Regulatory Affairs at Alta Bates Health System, Berkeley, California.

Mr. Smith has a Bachelor of Arts Degree from the Pennsylvania State University and a Master of Science in Public Health Degree from the University of Missouri. He is a Fellow in the American College of Healthcare Executives, a member of the Society for Healthcare Strategy and Market Development, and has held numerous Board leadership positions in local community agencies.


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