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Orange Regional Medical Center Earns National Advertising Awards

August 9, 2011

Middletown, NY- Orange Regional Medical Center’s Marketing & Public Relations Department received six prestigious national marketing awards from the Annual Healthcare Advertising Awards competition and the Aster Awards for excellence in medical marketing.

In partnership with their agency, Focus Media, the Department won two meritorious awards from Healthcare Advertising Awards in the categories of: Imprinted Materials for Orange Regional’s Construction Hard Hat and the Radio Single category for the Elective Angio Now Available commercial. The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report, a leading publication covering all aspects of healthcare marketing, advertising and strategic business development. A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

The Department also earned a Bronze Aster Award in the category of: Advertising Specialty for Orange Regional’s New Hospital Construction Hard Hat. Three Silver Awards were presented in the categories of: Service Line Cardiac/Vascular Category for Orange Regional’s Elective Angio Now Available campaign, Newspaper Advertising Single Category for Your Search for Advanced Spine Surgery and the Publication/Internal Single category for Orange Regional’s 2010 Summer Edition of Raising the Bar. Aster Awards assembled a judging panel that consisted of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants and marketing professionals.

To learn more about Orange Regional Medical Center and its services please visit www.ormc.org.

Orange Regional Medical Center is a member of the Greater Hudson Valley Health System.

From L to R: Marketing and Public Relations Specialist, Amy Cruz; Marketing and Public Relations Office Coordinator, Lisa Murray; Marketing and Public Relations Director, Marcy Manheim; Administrator of Marketing and Public Relations, Rob Lee and Marketing and Public Relations Specialists Lauren Kropf and Donna Fischer.
From L to R: Marketing and Public Relations Specialist, Amy Cruz; Marketing and Public Relations Office Coordinator, Lisa Murray; Marketing and Public Relations Director, Marcy Manheim; Administrator of Marketing and Public Relations, Rob Lee and Marketing and Public Relations Specialists Lauren Kropf and Donna Fischer.

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