Middletown, NY- Orange Regional Medical Center’s Marketing & Public Relations Department, in partnership with their agency, Focus Media, has earned two 2012 Telly Awards for its ‘Designed Around You’ television commercial. The commercial won Bronze awards in the “Health & Wellness” category and “Use of Animation” category. The commercial depicted an overview of the new Orange Regional Medical Center that opened on August 5, 2011.
The Telly Awards honor the very best film and video productions, groundbreaking online video content and outstanding local, regional and cable TV commercials and programs from across the country. Entries are judged by a distinguished panel of past top award winners – the Silver Telly Council. Judges evaluate entries to recognize distinction in creative work and score entries on a performance scale. The Telly Awards is a widely known and highly respected national and international competition and receives over 12,000 entries annually from all 50 states and many foreign countries.
“We are thrilled to receive this recognition and are proud to have executed a successful ad campaign which informed the community about our terrific new facility which is the first new hospital built in New York State in over 20 years,” says Orange Regional’s Executive Director, Marketing & Public Relations, Rob Lee. “We are always excited to partner with our ad agency, Focus Media. They understand the message we want to convey about Orange Regional and help facilitate effective means of delivering using mass media. In this case, we developed an engaging animated television commercial to tell a story about the hospital that relates to the people who turn to us for care.”
To view the new hospital TV commercial please visit www.ormc.org/MediaCenter.
Orange Regional Medical Center is a member of the Greater Hudson Valley Health System.